Sora is OpenAI's video generation and editing experience for turning text, images, or existing clips into short videos, remixes, loops, and storyboarded scenes.
Starting May 2026, YouTube moves AI labels to prominent positions and begins auto-detecting photorealistic AI content. A pre-upload checklist for teams using Sora, Runway, Google Flow, or Synthesia.
A practical workflow for turning real product images into AI video clips that stay on-brand, with prompt templates, QA checks, and clear guidance on when to use Sora or Runway.
Updated for 2026-03-30: a practical guide to Sora, Runway, Google Flow, Kling, Luma Dream Machine, Pika, Synthesia, Vidu, PixVerse, Hailuo AI, HeyGen, and Dreamina (Seedance 2.0). Now includes OpenAI's announcement that Sora will be fully discontinued (app on April 26, API on September 24), and ByteDance's Seedance 2.0 limited global rollout via CapCut.